Regardless of the size of your company or the needs for your CRM (Customer Relationship Management) system, the aim is the same: learn more about your customers and use that information to promote customer loyalty and sales.
Companies, on the other hand, all too frequently rush into CRM development efforts without adequate thinking and preparation. What’s the end result? A CRM system that fails to address important corporate needs and fails to give accurate customer insights. Or, even worse, a CRM system that is never utilized. Not only does the technology that powers your CRM system play a role in its success, but so does the strategy.