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If you are thinking about choosing wordpress for building a website, it’s great, but what is more important is that launching a profitable online store isn’t as easy as it sounds, especially for an eCommerce website. In this rapidly evolving marketplace, you need an eCommerce website development strategy that is clever and can scale. As future-proofing your online business doesn’t happen by accident, there are some ideas to consider:
Put into place a strategy that is tight and aligned with your business model (B2B, B2C, C2C, etc.).
Have a clear understanding of your audience, which involves building a buyer journey that is friction-free, leading them towards the checkout process.
Have an understanding of your tech stack. Depending on your flexibility and growth, do you want to go with Shopify, WooCommerce, Magento, headless, etc?
Your site should be mobile-friendly, fast-loading, easy-to-navigate, and have clear calls-to-action (CTAs).
Structure your product content for maximum usability: smart categories, filters, and conversion-optimised copy.
Ensure you include all the tools you need: Secure payment, inventory sync, customer service, etc.
Perform tests and audits before your launch, on mobile, desktop, and all major browsers, accounting for bugs in UX and speed.Why should you do all this? The success of your site won’t depend only on its aesthetics but also on the strategy behind how it was built. Plan wisely, and your platform will sell for you.
